Though e-mail marketing is one of the traditional forms of marketing, it still plays a key role in digital marketing. It is used to build the brand identity, create awareness, generate leads, gain customer loyalty, advertise, promote events, etc.
For successful marketing through emails, it is important that the emails don’t land in the spam folder of the targeted audience. Also, you should have the knowledge of tracking the mails, analyzing the click rate and many such aspects. With an email marketing module, you will learn about email marketing strategies such as creating effective ads for promoting products and services.
With this course, you will learn the email marketing basics, types of emails and when to use them, creating a good mailing list, updating it and using segmentation for targeting your audience in a better way. The School Rific is the best digital marketing training institute that offers email marketing course along with the other courses.