Content Marketing is a marketing strategy in which web content is developed for attracting a defined audience. Content marketing is basically a part of an overall Inbound Marketing strategy.
Inbound marketing means marketing efforts that are used to attract the potential consumers. Content is the king and so, you can’t ignore it. Content comes in various forms such as image, video and text. Content plays a key role in grabbing audience attention. However, it is important to know how to create content that grabs your target audience’s attention. Also, you should know about ways to promote your content to gain the attention of your audience.For content marketing various means of distribution are used. A content marketer should have good communication skills and ability to write engaging content. Also, one needs to be market savvy for understanding the customers and knowing business goals. Tracking progress and improving their campaigns are also a must have for a content marketer.
If you are unable to attend the sessions in the academy, The School Rific offers you online digital marketing courses in .You get to learn everything about content marketing at The School Rific.
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Strategies and Challenges of Content
- Content Creation Framework
- Repurpose Content
- Image Marketing
- Video Marketing
- Measuring Content Marketing Results